Clothing chain austin reed is rescuing collapsed british ladieswear manufacturer and retailer viyella saving 230 jobs its administrators said on friday.
Cinnamon bread. The purveyor of sharp suits bought the viyella brand and plans to take on the. Austin reed moves from the original 103 113 regent street store to the opposite side 100 regent street a film is produced to mark the occasion 2015. Austin reed is mentioned by captain peacock on the british situation comedy are you being servedcast member john inman had worked at austin reed as a tie clerk in the early 1950s. For all enquiries please call us on 01799 522159 or send us an email click here.
Austin reed snaps up viyella. Closes 31 of its worst performing stores. Austin reed the smart clothing retailer has bought 225 year old womens wear chain viyella out of administration. Austin reed is returning to the high street seven months after the tailoring specialist collapsed into administration with the loss of 1000 jobsthe retail chains 120 stores closed in june.
Austin reed will cut around half of viyellas workforce the clothing retailer austin reed has agreed to buy womenswear company viyella from its administrators safeguarding about 230 jobs. In 2009 the upmarket retailer austin reed agreed to buy viyella for an undisclosed sum. External links official website media related to austin reed at wikimedia commons. Viyella the classic womenswear company that fell into administration last month has been acquired by rival austin reed in a deal that will save up to 250 jobs.
Viyella had about 450 employees when it went into administration on 7 january. The austin reed group acquires heritage brand viyella 2011. The process is made more difficult because the previous garment technologist did not keep lever arch files with individual plastic envelopes containing printed off specs.